Building trust digitally for a beloved Indian game.
Majority of people don’t trust investing money on Rummy Games online. Additionally, people playing with real money don’t prefer to put more money on the go. Rake needs to be maintained while increasing the ROI and lower down the CPA which is a challenge considering behavior parameters.
We started the campaign in Mid July 2019. From Mid July 2019 to Mid October 2019 we were able to get the ROI up by 39.8%. CPA Down by 73% while maintaining High Rake Value. Additionally, we maintained an ROI of 13%+ through different phases of the campaign.