Creating experiential digital journeys for a young mobile brand.
Infinix made its second foray into the Indian market after a less than stellar launch in 2017. It suffered from multiple challenges both in terms of image and acceptance.
In consultation with the client, we became extremely granular and micro to ﬁnd the exact right Target Audience for the brand. We profiled our audience in detail to understand the messaging that would work. We redeﬁned our primary target markets and catered speciﬁcally to Tier 1 and Tier 2 cities. Researched platforms that served these regions in local languages.