The majority of people don't trust investing money on Rummy Games online. Also people, who play with real money the majority of them don't put more money on the go. Rake needs to be maintained while increasing the ROI and lower down the CPA which is difficult as per market scenario.

The results:

We started the campaign in Mid July 2019. From Mid July 2019 to Mid October 2019 we were able to get the ROI up by 39.8%. CPA Down by 73% While maintaining High Rake Value. We maintained the ROI of 13%+ which is very good as per the market scenario.