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Challange:

Infinix made its second foray into the Indian market after a less than stellar launch in 2017. It suffered from multiple challenges both in terms of image and acceptance.

The strategy:

In consult with the client, we became extremely granular and micro to find the exact right TA for the brand and the offering. We profiled our audience in detail to understand the messaging that would work. We redefined our primary target markets and catered specifically to Tier 1 and Tier 2 cities. Researched platforms that served these regions in local languages.

The results:

The surge that the brand recieved in terms of brand lift and sales was unprecedented not just for the brand but for the category itself, with a search brand lift as high as 82%.
Unique visitors: 82%
VTR: 46%
Search brand lift: 82%